Japan’s Ministry of Economy, Trade and Industry (METI) recently launched a nationwide cell phone recycling campaign incentivized by essentially, a lottery. When you buy another new phone and recycle your old one, you’ll receive a “gift voucher” potentially worth $540, $54, or $11.
What’s really smart about this program is that the Japan’s METI has essentially found a way to provide a significant ‘potential’ value for the consumer by recycling their cell phone instead of trying to offer a complicated buy back’ program which provides a specific value for each phone, many of which would be worth $.25 to $2. The vast majority of cell phones not in use today are worth very little when turning them into a recycler or buyback program due to all of the logistics, processing and labor it takes to turn that phone around into a usable refurbished unit.
How many people do you know that would remember to dig out their old cell phone from the closet, and turn it in for a quarter? Not worth it right?
Well what if you could get a lottery ticket worth over $500? The bottom line is people are much more likely to do something if you turn it into a game or ‘lottery’ in this case. I absolutely love this idea and can’t wait to see if it garners any success in Japan.
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