The idea was posed here at Cellular Recycler to make a Green phone. Sure the idea of a recycled phone or a phone remanufactured from spare parts isn't a new idea; it is in fact darn near old as the cell phone industry is as a whole. But what about that very phone that is comprised of used parts that would include a green shell. Not just green plastic but actually 'green' recycled plastic that is actually the color GREEN.
This idea has been bounced around by between the management of Cellular Recycler but a conclusion has never been reached to actually pull the trigger on the molding and texture of this 'green' phone. One of our fundamental problems is that we needed to make this product cool for US consumers. Selling a used or vintage phone to today’s youth is a road that I quite frankly I will not spend the time on.
My thought at it's inception is that if we could find a Hollywood contingent that would find our product appealing and sport it as a fashion accessory to being a better steward of the environment then we will have a product that will in fact sell and has the potential for millions in revenue. You see what David Pinsky and Motorola are doing here in this article that makes so much sense: http://findarticles.com/p/articles/mi_m5072/is_29_22/ai_63639213
Every company is looking for that green edge because that is the trend. Their isn't a fortune 500 company that wont have a snippet of sustainability phrasing in there website because it is a monkey see monkey do world. I do hope that the David Pinsky's of the world with the help of the millions that a company like Motorola has in their advertising and PR reserves will be interested in maybe a different type of campaign. A campaign and product line that lessens the global footprint on the earth my just making and selling new phones to their public. This plan would and could just be another model in Motorola’s lineup. Remember that Motorola has a job and that is to sell cell phones. This is just a new creative way to do it-
Brandon Greenhaw
Cellular Recycler
Sunday, July 20, 2008
Hollywood needs a 'green' phone
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